Meet Our Leadership Team
Behind Idea London’s success is a team of visionary leaders who bring decades of combined experience in the UK startup ecosystem. Our diverse leadership team combines deep technical expertise with strategic business acumen to deliver the most comprehensive startup intelligence platform in Britain.

Sarah Mitchell
Chief Executive Officer & Co-Founder
Sarah brings over 12 years of experience in the UK startup ecosystem, having previously led strategic initiatives at some of London’s most successful scale-ups. Her deep understanding of the British tech landscape and passion for data-driven insights make her the perfect leader for Idea London’s mission.
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Raj Krishnan
Chief Technology Officer & Co-Founder
Raj is a seasoned technology leader with 14 years of experience building scalable data platforms and machine learning systems. His expertise in artificial intelligence and data architecture powers Idea London’s cutting-edge analytics capabilities and ensures our platform remains at the forefront of innovation.
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Amelia Brooks
Head of Research & Analytics
Amelia leads our research and analytics efforts, bringing 10 years of experience in startup ecosystem research and market analysis. Her academic background in economics and her practical experience in venture capital make her uniquely qualified to deliver the insights our clients rely on.
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Marcus Thompson
Head of Business Development
Marcus drives our partnerships and business development initiatives, leveraging his extensive network across the UK startup ecosystem. His strategic approach to relationship building and deep understanding of market dynamics help expand Idea London’s reach and impact.
View Profile →Our Leadership Philosophy
At Idea London, we believe that great leadership comes from combining diverse perspectives, deep expertise, and a shared commitment to excellence. Our leadership team represents decades of combined experience across technology, research, business development, and startup ecosystems.
Innovation First
We prioritise innovation in everything we do, from our technology platform to our research methodologies. Our leaders foster a culture of continuous learning and adaptation.
Collaborative Excellence
Our diverse leadership team brings together complementary skills and perspectives, creating a collaborative environment that drives exceptional results.
Data-Driven Decisions
Every decision we make is backed by thorough analysis and data insights. Our leaders model this approach, ensuring our platform delivers accurate and actionable intelligence.
Our Collective Experience
Our leadership team brings together over 40 years of combined experience in the UK startup ecosystem, technology development, and strategic business growth.
Years Combined Experience
Startups Analysed
Industry Sectors Covered
Research Publications
Ready to Connect with Our Team?
Whether you’re looking for strategic insights, partnership opportunities, or technical expertise, our leadership team is here to help. Get in touch to learn more about how Idea London can support your success.
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