Venture Capital in London: Leading VC Firms and How to Reach Them
A founder’s guide to venture capital in London: what VC funds, the leading London VC firms, the stages they back and how to reach them.
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UK Venture Capital Explained: How VC Funding Works
How venture capital UK funding works: what VC is, the funding stages, SEIS and EIS reliefs, what investors want, and whether it suits your startup.
How to Build a Target Investor List That Converts to Meetings
How to build an investor list that earns meetings: define your ideal investor, source UK backers, qualify each name and sequence your outreach.
UK Angel Investor Networks: The Top Groups Funding Startups
A founder’s guide to the main UK angel investor networks: what they back, cheque sizes and how to approach them to raise early-stage funding.
What VCs Look For in an Early-Stage Startup
What do VCs look for in a startup at pre-seed and seed: the team, market size, traction, moat, unit economics and the deal, from the investor’s side.
The Pre-Seed Pitch Deck: The 11 Slides UK Investors Actually Read
A pre-seed pitch deck template for UK founders: the 11 slides angels and pre-seed VCs actually read, what each must show, and where SEIS fits in.
How to Find Angel Investors in the UK: Networks and Intros
A practical guide on how to find angel investors UK founders can actually reach: angel networks, syndicates, platforms, warm intros and SEIS/EIS as a draw.
The Most Active Seed VCs in London Right Now (and What They Back)
A founder’s guide to the seed VC firms genuinely writing cheques in London, the sectors they back, and how to work out who is active before you pitch.
Startup Valuation at Pre-Seed and Seed: How UK Founders Set a Number
A practical guide to how UK founders actually set pre-seed and seed valuations, covering dilution maths, pre-money versus post-money, SEIS and EIS, SAFEs and red flags.
Equity vs Convertible Loan Notes vs SAFEs: Which to Use in the UK
A UK founder’s decision guide to priced equity, convertible loan notes, SAFEs and ASAs, including the SEIS and EIS rules that decide which one you can use.